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    Why You Shouldn’t Buy Business Software This Year Forbes

    Why You Shouldn’t Buy Business Software This Year

    (This column originally appeared in Forbes) Earlier in 2026 shares of some of the world’s largest business software companies — including HubSpot, Intuit, Autodesk, Salesforce, Drobox, Adobe and…
    Gene Marks
    Gene MarksMarch 25, 2026
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    AI Digital Humans Are Coming, And Could Be The “Front Door” For Most Businesses Forbes

    AI Digital Humans Are Coming, And Could Be The “Front Door” For Most Businesses

    (This column originally appeared in Forbes) Bots on phones. Bots on chats. Bots by email. But how about a real life AI human? It’s happening right…
    Gene Marks
    Gene MarksMarch 16, 2026
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    Why Pentesting Is Important For Small Businesses Forbes

    Why Pentesting Is Important For Small Businesses

    (This column originally appeared in Forbes) My clients are mostly small and mid-sized businesses. Many have experienced cyberattacks or been on the wrong side of a…
    Gene Marks
    Gene MarksMarch 14, 2026
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    Small Business Technology News: Intuit Launches AI-Powered ERP Solution Tailored For Construction Industry Forbes

    Small Business Technology News: Intuit Launches AI-Powered ERP Solution Tailored For Construction Industry

    (This column originally appeared in Forbes) Here are five things in tech that happened this week and how they affect your small business. Did you miss…
    Gene Marks
    Gene MarksMarch 7, 2026
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    Small Business Technology News: Coming Soon: An Apple IPhone With Unrivaled Battery Life Forbes

    Small Business Technology News: Coming Soon: An Apple IPhone With Unrivaled Battery Life

    (This column originally appeared in Forbes) Here are five things in small business technology news that happened this week and how they affect your business. Did…
    Gene Marks
    Gene MarksFebruary 8, 2026
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    Small Business Technology News: AI Use Cases From PepsiCo, Wells Fargo, Capital One, Tesla And Others Forbes

    Small Business Technology News: AI Use Cases From PepsiCo, Wells Fargo, Capital One, Tesla And Others

    (This column originally appeared in Forbes) These are new case studies on how larger companies are deploying AI internally. Many of these applications will be making…
    Gene Marks
    Gene MarksJanuary 25, 2026
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    How To Save Microsoft Copilot Forbes

    How To Save Microsoft Copilot

    (This column originally appeared in Forbes) Microsoft is having a big Copilot problem. PCWorld reported last month that the company’s flagship AI Assistant holds only 1.1% of the…
    Gene Marks
    Gene MarksJanuary 15, 2026
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    Build Or Buy AI? A CTO Explains Why Data, Governance, And Control Matter Most Forbes

    Build Or Buy AI? A CTO Explains Why Data, Governance, And Control Matter Most

    (This column originally appeared in Forbes) The age old question: build or buy? Ella Haman is the chief technology officer for Kapitus, a financial services firm that…
    Gene Marks
    Gene MarksJanuary 8, 2026
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    This Week’s Small Business Technology News: Ads Coming For Chat GPT And 10 Free Windows Apps For Productivity Forbes

    This Week’s Small Business Technology News: Ads Coming For Chat GPT And 10 Free Windows Apps For Productivity

    (This column originally appeared in Forbes) Here are five things in small business technology that happened this week and how they affect your business. Did you…
    Gene Marks
    Gene MarksDecember 28, 2025
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    Intuit bets big on AI, and other tech stories you may have missed Accounting Today

    Intuit bets big on AI, and other tech stories you may have missed

    (This column originally appeared in Accounting Today) 1. Revolutionary Intuit/OpenAI partnership Intuit has announced a $100 million partnership with OpenAI to integrate its financial products —…
    Gene Marks
    Gene MarksDecember 24, 2025
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