Columns - GeneMarksTech.com

Forbes

How HireVue Uses AI To Help Employers Evaluate The Skills Of A Potential Candidate

(This column originally appeared in Forbes) If you’re wondering where AI is starting to become commonplace, look no further than your human resources department. I regularly…

Gene MarksFebruary 4, 2026

Forbes

Small Business Technology News: 12 Cool Things Copilot Can Do In Excel

(This column originally appeared in Forbes) Here are five things in small business technology news that happened this week and how they affect your business. Did…

Gene MarksFebruary 1, 2026

Forbes

Small Business Technology News: AI Use Cases From PepsiCo, Wells Fargo, Capital One, Tesla And Others

(This column originally appeared in Forbes) These are new case studies on how larger companies are deploying AI internally. Many of these applications will be making…

Gene MarksJanuary 25, 2026

Forbes

Small Business Technology News: How Coca-Cola, Nike & Starbucks Are Using AI

(This column originally appeared in Forbes) Here are five things in tech that happened this week and how they affect your business. Did you miss them?…

Gene MarksJanuary 18, 2026

Forbes

How To Save Microsoft Copilot

(This column originally appeared in Forbes) Microsoft is having a big Copilot problem. PCWorld reported last month that the company’s flagship AI Assistant holds only 1.1% of the…

Gene MarksJanuary 15, 2026

Forbes

Small Business Technology News: Elon Musk Goes All-In On SMBs

(This column originally appeared in Forbes) Here are five things in small business technology that happened this week and how they affect your business. Did you…

Gene MarksJanuary 11, 2026

Forbes

Build Or Buy AI? A CTO Explains Why Data, Governance, And Control Matter Most

(This column originally appeared in Forbes) The age old question: build or buy? Ella Haman is the chief technology officer for Kapitus, a financial services firm that…

Gene MarksJanuary 8, 2026

Forbes

Small Business Technology News: WordPress Launches Plugin To Help Improve SEO For AI Searching

(This column originally appeared in Forbes) Here are five things in small business technology that happened this week and how they affect your business. Did you…

Gene MarksJanuary 4, 2026

Forbes

OpenSpace Is Using AI To Create A Visual Timeline Of Projects

(This column originally appeared in Forbes) AI applications are slowly but surely being used by businesses and their employees to write better emails, research topics, supplement…

Gene MarksDecember 30, 2025

ONLINE AND IN PRINTA past columnist for both The New York Times and The Washington Post, Gene now writes regularly for Forbes.