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    On CRM: Here’s How To Fix The Number One Problem You Have With Your CRM System Forbes

    On CRM: Here’s How To Fix The Number One Problem You Have With Your CRM System

    (This column originally appeared in Forbes) Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If…
    Gene Marks
    Gene MarksOctober 17, 2022
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    On CRM: Yes, Salesforce Really Did Just Introduce A “Groundbreaking” CRM Feature…Except For One Thing Forbes

    On CRM: Yes, Salesforce Really Did Just Introduce A “Groundbreaking” CRM Feature…Except For One Thing

    (This column originally appeared in Forbes) Salesforce has taken a big leap forward in solving what is one of the biggest problems facing its CRM…
    Gene Marks
    Gene MarksOctober 3, 2022
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    On CRM: The One Thing HubSpot Is Missing Forbes

    On CRM: The One Thing HubSpot Is Missing

    (This column originally appeared in Forbes) I have to admit, as a CRM specialist HubSpot has really impressed me over the past few years. What…
    Gene Marks
    Gene MarksSeptember 8, 2022
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    On CRM: Why Salesforce May Not Be Your Best CRM Option Forbes

    On CRM: Why Salesforce May Not Be Your Best CRM Option

    (This column originally appeared in Forbes) This week Salesforce released yet another version of its platform targeted at small businesses. I say “yet another version”…
    Gene Marks
    Gene MarksAugust 26, 2022
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    On CRM: Why CRM Software Comparisons Are Meaningless Forbes

    On CRM: Why CRM Software Comparisons Are Meaningless

    (This column originally appeared in Forbes) Are you comparing the features of all those CRM applications in your evaluation? Please…stop. I know: it’s your instinct,…
    Gene Marks
    Gene MarksAugust 12, 2022
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    On CRM: Google Now Offers A Powerful CRM Function…For Free Forbes

    On CRM: Google Now Offers A Powerful CRM Function…For Free

    (This column originally appeared in Forbes) Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their…
    Gene Marks
    Gene MarksJuly 28, 2022
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    On CRM: 1 In 4 Small Businesses Replaced Their CRMs In 2022 And These Are The Lessons Learned Forbes

    On CRM: 1 In 4 Small Businesses Replaced Their CRMs In 2022 And These Are The Lessons Learned

    (This column originally appeared in Forbes) A new survey of 300 marketing executives conducted by Third Door Media — the publishers of marketing and SEO…
    Gene Marks
    Gene MarksJuly 14, 2022
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    On CRM: Have You Ever Considered Buying Amazon’s CRM System? Forbes

    On CRM: Have You Ever Considered Buying Amazon’s CRM System?

    (This article originally appeared in Forbes) Did you know that Amazon has a customer relationship management system for sale? It does. It’s called Amazon Connect.…
    Gene Marks
    Gene MarksJuly 1, 2022
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    On CRM: Viva Adds To Microsoft’s Organized Chaos Of Apps Forbes

    On CRM: Viva Adds To Microsoft’s Organized Chaos Of Apps

    (This article originally appeared in Forbes) Too much of a good thing? In Microsoft’s case, yes. The software giant makes…well…software. Lots and lots of it.…
    Gene Marks
    Gene MarksJune 24, 2022
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    What’s The Best CRM Software For Apple’s Mac? Forbes

    What’s The Best CRM Software For Apple’s Mac?

    (This article originally appeared in Forbes) I ran across a research report recently that provides data on the “Mac CRM Software Market.” It got my…
    Gene Marks
    Gene MarksJune 9, 2022
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